Half web copywriting course, half plug-n-play web copy template, it’s here to save you from the agony of writing your own copy, help you stand out from your competitors…
…and get you results like this
MAKEOVER YOUR (WEBSITE'S) PERSONALITY
GET WEBSITE COPYWRITING COURSE
personality
The DIY website copy template for brands that want
“I got 4 wedding inquiries today?!?! 2 of them travel jobs! That NEVER happens.”
- AMBER LEH, WEDDING PHOTOGRAPHER
Because your website isn’t there to be a placeholder, it’s there to convert your leads.
And if you have visitors but no inquiries in your inbox?
It’s your copy that needs to change.
Instead of spending more time making reels, trying your hand at ads, or - God forbid - start posting on LinkedIn…
WEB COPYWRITING COURSE
If you’re not getting inquiries from your website, you have a copywriting problem.
And the best part? You won't have to post so much on social media because your website converts.
Invest ONCE into your website copy now, and you'll get a return for years to come.
website copy template
And it's not about showing up with outrageous personality that doesn't feel like you, it's more about showing up with warmth, a dash of humour to make people smile...
...and an instantly likeable conversational style that's proven to convert.
The *one* thing that's working across all platforms right now is....personality.
...would choose a brand who uses humour over their competition
91%
...of people prefer brands to be funny
48%
...believe they have a relationship with a brand if it makes them smile.
72%
THE STATS ARE WILD...
First there’s the design part, then there are the words. Which shouldn’t be that hard to write…right?
WRONG.
Because even if you’re a seasoned copywriter, writing about yourself is a special form of torture, and writing about yourself in a way that reflects your personality?
Grunts, pains, deep breathing…genuine agony.
(See? Childbirth.)
Except, just like birthing a baby….websites are really, truly that hard to produce.
SO SURE,
You need a website with personality to get you clients.
IT does this really cool thing.
Which is why you’d LOVE to hire a copywriter with personality. Except the good ones are:
a) really quite expensive for small brands ($2,000 min for a CHEAP one, $5,700+ for my full ones)
b) usually booked out months in advance
C) and still a total risk (will you even like what they write?!)
You might have even thought about hiring me (oh hey!).
Except hello waitlist, hello recession 😬
You were born with the personality, now you just need the words.
…without sounding like a robot ❌
…without you paying the big bucks ❌
…without you having to fork out more money every time you have to update it ❌😭
And, without the torture that usually comes when you write about yourself.
(Nails, chalkboard - you get the idea).
But you’ve invested in courses before.
And maybe even a copywriter (good ones are hard to find).
And most definitely templates.
But what if there was something that could write *almost* every word of your website like a pro copywriter?
What YOU NEED is something easy-to-use that’s already been tested and proven to convert (keep reading for testimonials)
Introducing the website copy template to end your search....
The half template, half course that'll get your website written and optimised for conversion with minimal effort, and a BUNCH of personality to make readers fall in love with you.
MAKEOVER YOUR (WEBSITE'S) PERSONALITY
This program includes everything you need to write your website with ease, LIKE A PRO COPYWRITER.
Here's what You'll GET:
I WANT A WEBSITE tHAT CONVERTS
05
*BONUS* 4 day live coaching round for personalised feedback and accountability to get your site done....
...FOR THIS ROUND ONLY!
04
Unique templates written for over 38 service-based industries
03
The “Dirty Copy Bible” with 27,000 words proven for conversion to make readers fall in love with your brand
02
380+ pre-written templates for every page on your site with personality
01
7 short-but-strategic modules to help you write and assemble high-converting copy
sounds good, right?
Copy + paste templates from the Dirty Copy bible into your website and hit publish!
THEN THIS
Open the *bonus* website copy template that tells you exactly what to put where, so you're not starting with a blank page.
THEN THIS
Watch 90 mins of website strategy on 1.5 speed...and complete in 60 mins flat.
FIRST THIS
How it works
- STANFORD UNIVERSITY STUDY
75% of consumers say they judge an entire brand on their website.
Ell, Rogue Weddings
Nicole, SEO Sista
Ruth, Rule Design
THE REVIEWS ARE IN:
PURCHASE COURSE NOW
So, YES, it is a lot of writing, but it’s not a
document you need to read every word of.
Need a banner for your Homepage?
Click to that section.
A testimonial header?
One click and you’re there.
A fun bit for the bottom of your About page?
You can jump right there.
you feel confident and PROUD OF 😍 (the relief!)
brings in a steady stream of clients
becomes your #1 salesperson
has personality
And you might be thinking “that sounds like a lot of reading, Marisa.”
And I might quip back with, “more like a lot of WRITING. ”
But then I’d remember that I need to be less sassy, and that I GENUINELY want to you to have a website that:
There's a whopping 27,000 words written in Dirty Copy style for *your* website, ready to plug and play into your web copy template (that I provide).
Because I wasn’t always a copywriter with a waitlist, known internationally for writing websites with personality…I was once a rookie, trying to keep my soul alive while thinking of the perfect words for my site.
The Makeover Your Website copywriting course is hand-to-heart the course and bible I wish I had when I was writing my first website.
web copy templates
And then the realisation “NO-ONE’S COMING TO SAVE ME…I AM THE COPYWRITER.”
I vividly remember the first website I wrote….my own.
I was hunched over the computer night after night for 3 months, deliberating over words, phrases and formats, wondering:
🤔 “what *exact* words will make people want to hire me?”
🤔 “What SEO keywords should I include?”
🤔 “How do I even structure a blank page?”
So I soldiered on, published my first site, fast forward a few years, oodles of website psychology and websites under my belt, and I've found my sweet spot: I know how to make website copy convert.
It was truly a come to Jesus moment. Except Jesus wasn’t coming to save me, He didn’t have a website course handy, and His plan for me was an alternative one: character development.
"I've already had a conversion from my new copy. Your awesome course has already paid for itself."
Module One
Voice of customer research
So you know the *exact* words that'll reach your ideal audience, and can choose the right template with ease.
WEBSITE COPYWRITING Course
breakdown:
Module Two
Clarify the transformation
Zero in on the transformation your *ideal customer* will get so they feel confident spending money on you.
Module Three
Copywriting Basics
Learn how to select the right benefits and pain points so you can convert perfect fit clients.
Module FOUR
Social Proof
Learn the *exact* placement of your social proof and testimonials that's proven to convert (this matters!)
Module 5-6
SEO Positioning
Find out how to position SEO keywords to maximise personality and minimise boredom.
User Journey
Watch as I explain how to map out a user journey and write high-converting CTAs
Module SEVEN
Friction + Formatting
I'll teach you the simple fix for the #1 reason why your website copy isn't converting.
You see the way everyone else is turning up online,
Generic.
Boring.
Bland.
And you want to do something different.
✅Something more interesting.
✅Something with more personality.
✅Something that *coughs before cliche* stands out.
✅Something that’s NOT meh.
Except when you go to write your own copy, a boring 80 yr old man turns up on screen instead of you.
This course isn’t just about writing good copy (although it’ll teach you that too), it’s for the brands who want to be different to others in their industry.
✅ Yes, it can make people instantly fall in love with you - and your brand.
✅ Yes, it can resonate with your audience and make the sale so much easier.
✅ Yes, it can confidently and clearly communicate your brand’s value.
But it’ll actually do more than that. When your website's marketing for you, it'll give you back your most precious thing....
TIME.
Because with the right copy, your website can achieve a lot of things.
If your website is vanilla, boring, ho-hum, or non-existent…you’re in the right place.
So how much would you typically pay for a website copywriting course like this?
For both the bible AND the strategy
Today you’ll pay just
$597 USD
$1587
So here’s one for you today:
But I’m not, because I’m nice, and like you, I love foraging out the best deals on the internet.
Another copywriter is offering a digital product with pre-written templates to write your course for $597 *without the strategy*
So for Makeover Your (Website’s) Personality, I could add those together and charge $1587 for the value you’ll be getting…
But then you’ve still got to actually write the words 😭.
So that means you pay almost $1000 USD to learn the strategy…
...without the Dirty Copy Bible.
Two other amazing copywriters are offering website courses similar to this for $990USD…
Limited spots!
This event will begin June 24th to give you time to complete your new website. And if you can't make it to the live calls?
Screenshot parts of your website you have questions about, and I'll personally comment and give you suggestions to fix during the 4 days.
DIY with some hand-holding?
YES PLEASE AND WHERE DO I SIGN UP?
You heard right - a 4 day event where I’ll turn up live every day for 1 hour to give you personalised feedback on the copy you've 'written’ (I say 'written' loosely, because you’ll be using your new Dirty Copy Bible).
Plus...a *bonus* live coaching event for this round only.
Want in?
A fully written website….WITH personality…ready to convert visitors to buyers in JUST 4 weeks’ time.
…and total access to my brain to ask those niggly questions through the live challenge.
Can you imagine?
(a 5 min job ends up being 3 hours)
You don’t have 90 mins to invest in learning the strategy (60 mins on 1.5 speed!)
You’re looking for in-depth SEO teaching (I give you the tools you need to get started with SEO keyword research and teach you about placement)
You want to write every single word of copy yourself (I’ve pre-written so many templates that it’s designed to save you time)
Your brand is serious and formal
not
It's probably for you if...
You want readers to fall in love with your brand and connect with your energy and personality.
You’ve tried to write your website and quickly realise a) you have no idea what you’re doing, b) it’s wayyy harder than you thought, c) it’s time-sucking torture
Your website feels meh (this is the *only* website course in the world that delivers on personality and strategy)
Writing just isn't your strength. You faff, take too long to arrange your thoughts, then rewrite about five times too
is
This for you if:
You're a service-based industry
You're a product-based industry
Plug-n-play template infused with personality (choose your level of personality to suit your brand’s voice) so that readers fall in love with your brand.
Fully written web copy templates for over 38 different industries so you can copy and paste into your own website.
A click-and-go PDF where you can click on e.g services page and find the right templates for your page.
A 27,000 word bible that can be used and re-used for emails, social media and sales pages.
A copywriting deck that lays out *exactly* what templates need to go and *where* on your website for maximum user experience.
1 x Dirty Copy Bible
Pre-written website copy templates so *every* word is optimised to convert your visitor
PURCHASE COURSE NOW
plus
This is a common concern! Overall the tone is conversational and warm, and there’s also a range of witty and funny templates. Basically, you get to choose the level of ‘personality’ you want.
But if your brand is serious and formal, this won’t work for you.
I’m not as funny as you (thanks!), will this still suit my brand voice?
Most students get it done within a week, spending a few hours a day...roughly 9-12 hrs.
If you went hard, you could do it in a day - but you’d have to be very decisive, as there’s a lot of options to choose from!
How long will it realistically take me to complete my website with this course?
Absolutely NOT! I’ve done all the creativity for you…I’ve pre-written the templates, the jokes, every single section of your website include 404 page, Blog banners, Email signups…
It’s all ready for you to drag and drop!
Do I need to be creative to make this work for me?
GREAT question! There is such a variety of templates, industries and template customisations, that I’ve never seen two websites that have the same parts (from 55+ websites so far).
Similar style, yes (Dirty Copy flavoured). Exactly the same words? NO.
Won’t my copy sound like everyone else’s if I use the templates?
It includes basic SEO teaching of how to find the right keywords, and the placement of keywords.
It’s not a full SEO training.
Does this include SEO teaching?
Yes, you can use the Dirty Copy Bible to help you write websites for clients so you can save time AND money…the biggest hack in the world!
If I’m a copywriter, can I use this on client work?
Frequently Asked Questions
i want to makeover my website
(I literally asked for a refund from a $2400 course the other day 😬).
So you can email me here marisa@dirtycopy.co , or voice memo me on Instagram HERE …and we can talk through whether this investment is the right fit for you.
2. I’ve had two people recently persuade e that their course was a perfect-fit, when it really wasn’t….and that bugged me.
Fair enough, because like you I don’t believe the hype for every course, I’m SUPER picky in what I invest for my business….and I want all the details.
So here’s where you get to email me or jump into my nstagram DMs and voice memo me for advice for whether it’ll suit your business.
And I won’t just say “yes, 100% this course is for you”....I’ll be honest, because:
You’re interested, but you’re just not sure it’ll work for you.
