DIRTY IN A WEEK COPYWRITING
You didn't start a business to blend in.
Only problem? It's a crowded world out there with new online businesses cropping up every. single. day.
It's overwhelming, and sometimes, you just need a nap *draws blinds*.
But there’s good news.
You don't need to work harder.
You don't need to start on TikTok, and you DON'T need to lower your prices. You just need to stand out.
And not in the flash-in-a-pan kind of way.
In the “I’m genuinely obsessed, connected with your brand and live for every new update,” way.
But that doesn’t come from sounding like everyone else. To be different, you’ve gotta be brave.
‘Cos courage isn’t reserved for the 14 year old who decides to wear something different from her friends. Or for the dad agreeing to a third child. Or the mum drinking out of her toddler’s water bottle.
It’s for your brand, too.
With my help *opens laptop*, I’ll hone a unique voice to suit your brand and rise above those pesky competitors.
“She’s more than an exceptional writer.”
Marisa uses a combination of extensive study and inherent ability. She just gets it. Her knowledge of how to get a reader hooked, or get a potential customer to make a purchase, is phenomenal. I can’t wait to work with her again very soon!
- Emma Sage, Sage Journal
Who I work with
E-COMMERCE + APPS
I pair personality with an in-depth UX knowledge to make it easy and fun for the user.
SERVICE BASED BIZ
Research, psychology + creativity = copy that gets your brand seen (finally).
COURSE CREATORS
Scared no-one’s gonna buy your thing? My copy makes sure your offer lands, sells, and makes them LOL.
Sure, you’re funny
But don't I need copywriting that's more professional?
Firstly, thanks.
Secondly, no. It’s not 1995 anymore. Professional is out, personality is in. People want authentic brands that make them feel something.
A laugh, a cry, a snort, an ‘omg me toooo’ moment.
Besides taking personality seriously, I take word science seriously. On top of a Bachelor of English literature, Diploma of Proofreading + Editing and a lifetime reading Jane Austen, I’m also an alumni of the world’s first UX (user experience) copywriting course.
This means not only will you get personality and psychology (I’ve done courses on that, too), you’ll be in the hands of a rare UX expert who knows how to optimise digital experiences for ease of use and maximum conversion.
What you get
Discovery call
1 hour Zoom strategy session
Client questionnaire
Customer research data
3-5 pages of optimised copy
Basic SEO keywords
1 round of feedback
Investment:Websites start from $4000 USD or $5200 NZD excl GST
“
LOVE IT!!! You've done an amazing job! So so happy with it!!!
- KATHERINE, KHD
Thank you sooo much!!! Was so exciting to read through. You absolutely nailed it. LOVE LOVE LOVE!!! (Husb loved it too) can't wait to get it on my new site 😍 xx
HOW DIRTY in a WEEK WORKS
Discovery Call
Apply to work with me with a quick + comfy Zoom call. If it’s a match? I’ll send a proposal, you pay 50%, then it’s off you go to complete your questionnaire.
One Hour Strategy Session
It’s a post-it note scenario. We’re deep diving into your brand’s personality, voice + key messages.
Research + Writing
Research phase begins with Voice of Customer data collection (talking to past + present customers), market and competitor research. After that? I write.
Feedback Round
Copy deck is presented with a walkthrough video. You give feedback, and I make any changes (up to 2 hours).
Your Website Makes Friends
And this time, it’s not just with your mum. Hit publish, see your copy do its thing - reel in customers and convert like crazy!
Need a sales page?
I’m your gal.
Same timeframe (a week), same process, and lots of strategising, researching and holding my pen to my mouth saying ‘hmmm.’
Because the words on your sales page are directly related to the success of your launch. I use customer data (surveys, interviews, polls) to make sure the copy connects with the audience you’re reaching, proven strategies to turn fence-sitters to customers, and loads of personality to make sure readers actually make it past the first headline.
DIRTY IN A WEEK OPTIONS
LET'S TALK ABOUT
SALES
BABY
Need a brand voice guide?
Said no-one, almost ever.
Because most of the time, brands throw words at a screen and hope, pray and namaste they stick. No thought, no consistency and no strategy. But your brand voice is too essential to leave to chance. It’s the conversation you have with customers, and just by defining your voice you can finally start attracting your ideal client…and repel the annoying ones.
DIRTY IN A WEEK OPTIONS
With Dirty in a Week
you'll...
+ Finally have a distinctive brand voice to suit your brand
want something like that?
+ Have an optimised user experience (hello sales!)
+ Get unique messaging that gets you seen
+ Have copy that’s loaded with psychology
+ Make competitors, what’s that word? Oh yeah, jealous
“
Very very impressed
- bRAD, HEDERA
I mentioned my day job was IT - so I'm the development team lead at the Council down here. (completely serious!).
I've sat through some UX/brand-y presentations for new web properties we were doing, that cost us a bomb, and you just blew wayyy past those.
Because I'm often booked in advance
DON’T DILLY DALLY
And I hate saying no to cool brands (aka ones that laugh at my jokes). So send me a message, and avoid breaking both our hearts.
