If you Googled “Marketing Content Writing Newsletter” – you’re in the right place, because 

1. You already know that you need email marketing 
2. You know the ROI is $36 for every dollar you spend.
3. People BUY from emails

But you can’t sell your stuff if you can’t engage your readers.

Which is annoying.

So here’s how to make your newsletter writing so interesting they can’t turn away (tips from my most saved Instagram carousel – 245 people and counting!)

1. Everyone says to use storytelling when writing a newsletter (here’s my hot take)

Storytelling is 100% the best marketing newsletter writing strategy, sure, if you know how to tell a newsletter story. 

The problem is, I unsubscribe from soooo many story-based emails that don’t draw me in…because they’re not interesting enough to keep me reading. 

So if you DON’T know how to tell a story?

Stick to value-based email newsletters, where you’re sharing your insider expertise with your audience.

If you DO want to tell stories, there’s a secret trip to take the most mundane newsletter story and turn it into ‘can’t-look-away’ emails. 

Lucky for you, I’m sharing my secret here 👇

2. Use a curiosity hook at the end of the paragraphs in your email newsletter.

Curiosity hooks are little snippets of a sentence designed to keep readers on the edge of their seat…wanting to read the next line of your newsletter.

I’ll show you how the curiosity hooks are used soon, but first, here’s a list of curiosity hook examples:

3. Let’s add these phrases to a true story to see them in action

Here’s the story, and you’ll see the ‘curiosity snippets’ underlined.

I was walking down the street when I saw a Range Rover park really badly in front of my car.

I said, “Nice car, horrific parking.”

[curiosity hook 👉] Here’s where it gets interesting.

A woman – shaved head, plaid shirt, Lululemon tights – gets out fo the car, sprints across the road, and starts rummaging through a dumpster.

[curiosity hook 👉] But that’s not the weird part.

She starts sorting though items, picking out bits of – what I can only presume is food – starts EATING out of the dumpster like it’s a pick’n’mix, all while talking animatedly out of her shiny iPhone (business waits for no-one I guess?)

She pulls a rubbish bag out fo the dumpster (manoeuvring skills whil holding iPhone – A+++), and starts sorting through another bag of rubbish. She seems to find what she’s looking for, closes the dumpster, walks across the road.

[curiosity hook 👉] When THIS happens…

She locks eyes with me, takes a bite out of a GIANT pizza-sized cookie shes’ retrieved, and gives me a cute wave.

[curiosity hook 👉] Then?

She presses a button, opens her fancy Range Rover *beep bop*, lets Jesus take the wheel and starts driving off. 

See how the curiosity hooks break up the story, and artfully lead you to read the next sentence?

That’s how you tell a good story when you’re writing a newsletter. 

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